Experimenting Text Summarization Techniques for Contextual Advertising
نویسندگان
چکیده
Contextual advertising systems suggest suitable advertisings to users while surfing the Web. Focusing on text summarization, we propose novel techniques for contextual advertising. Comparative experiments between these techniques and existing ones have been performed.
منابع مشابه
Using Snippets in Text Summarization: a Comparative Study and an Application
Automatic text summarization consists of automatically creating a summary of one or more texts. As for Web pages, unfortunately classical techniques cannot be applied in presence of dynamic contents. In this paper, we propose the adoption of snippets –i.e., page excerpts provided together with user query results by search engines– as a text summarization technique. The study is conducted along ...
متن کاملA Web-Page Summarization for Just-in-Time Contextual Advertising
Contextual advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page the most relevant textual ads available. For static pages that are displayed repeatedly, the matching of ads can be based on prior analysis of their entire content; however, often ads need to be matched to new or dynamically created pages that cannot be processed ahead of time. A...
متن کاملSystematic literature review of fuzzy logic based text summarization
Information Overloadrq is not a new term but with the massive development in technology which enables anytime, anywhere, easy and unlimited access; participation & publishing of information has consequently escalated its impact. Assisting userslq informational searches with reduced reading surfing time by extracting and evaluating accurate, authentic & relevant information are the primary c...
متن کاملText Summarization Using Cuckoo Search Optimization Algorithm
Today, with rapid growth of the World Wide Web and creation of Internet sites and online text resources, text summarization issue is highly attended by various researchers. Extractive-based text summarization is an important summarization method which is included of selecting the top representative sentences from the input document. When, we are facing into large data volume documents, the extr...
متن کاملA survey on Automatic Text Summarization
Text summarization endeavors to produce a summary version of a text, while maintaining the original ideas. The textual content on the web, in particular, is growing at an exponential rate. The ability to decipher through such massive amount of data, in order to extract the useful information, is a major undertaking and requires an automatic mechanism to aid with the extant repository of informa...
متن کامل